Strategy

• HVP believes in a highly iterative development model where initial service offerings are quickly offered to customers, strongly vetted, and revamped for a constantly improving service offering. Someone smarter than us once said “Faster is better than perfect.”

• HVP believes in quickly generating real revenues from independent customers to validate the business concept and finance the business while reducing future dilution.

• HVP believes that merely offering traditional services via the Internet and/or mobile are important distribution tactics but that it is not necessarily enough to create a viable business. What really matters is offering valuable, value-added solutions to meet customers’ needs.

• HVP believes that the probability of business success is optimized through a small, driven team with domain experience, backed by a committed group of advisors.

• HVP will invest via equity or venture debt.

Investment Criteria

Hilltop Venture Partners invests in businesses with the following characteristics:

• A service business with consumer or business customers, including Internet, mobile, software and off-line businesses
• Pre-revenue or early revenue
• Highly differentiated approach to a medium or large market opportunity
• Full-time entrepreneur(s) with deep domain experience
• Attractive, plausible exit strategies